Specialty Pharmacy Branding Kit
We have developed marketing assets for use by accredited specialty pharmacies wishing to market their status in promotional, advertising, instructional, and/or reference materials. Once accreditation is awarded, accredited entities can begin utilizing the following NABP-approved marketing assets.
Accreditation Seal for Use on Websites
The accreditation seal for your website will be provided to you for posting on your website via email from Open Badges. The email will contain html code that you will need to place on your website to display the accreditation seal. This interactive, digital seal automatically links to a personalized landing page which verifies your facility’s accreditation. Please note that the display of a static image of the seal is not approved for use on your website.
Style and Brand Guidelines
The proper identity of NABP program names is essential for promoting, maintaining, and protecting the value of accreditations. Click the link below to view and download the style and branding guidelines. Continue utilizing the guides to correctly reference accreditation program names and use the seal.
Press Release Templates
NABP-approved press release templates can be used for new accreditation or re-accreditation announcements on the entity’s website, LinkedIn, Facebook, and Twitter.
If multiple accreditations are awarded, accredited entities may utilize multiple templates or utilize the accreditation description documents to insert additional paragraphs into one consolidated press release.
Social Media Posts
NABP-approved social media posts can be edited and used for accreditation or reaccreditation announcements on LinkedIn, Facebook, and Twitter.
*The NABP Accreditation Seal graphics are not approved for use on social media posts.
[Insert Business Name] earned @National Association of Boards of Pharmacy’s Specialty Pharmacy Accreditation! We’re proud to display our commitment to providing an advanced level of patient care services that improve overall health outcomes. View our press release at: LINK.com (if applicable) #SpecialtyPharmacy #Accreditation
[Insert Business Name] earned @NABP1904’s Specialty Pharmacy Accreditation! We’re proud to display our commitment to providing an advanced level of patient care services that improve overall health outcomes. View our press release at: LINK.com (if applicable) #SpecialtyPharmacy #Accreditation
We are proud to announce that we have earned @nabp’s #SpecialtyPharmacy #Accreditation! Read our press release at: LINK.com
Accreditation Seal for Use in Marketing Materials
The NABP-accredited customer may use the NABP accreditation seal in a variety of printed and electronic materials utilized to promote the organization’s status as an accredited entity. Below is a listing of approved uses of an NABP seal:
- Printed promotional materials
- Printed patient educational materials
- Newsletters
- Exhibition booth(s) and materials
- Advertisements
- Video promotion B-roll footage
- Newspapers and magazines
- Educational presentations
Use of an NABP accreditation seal is restricted to NABP-accredited entities. Use of an NABP accreditation seal in any materials not listed above requires express written permission of the NABP executive director/secretary.
Before using the seal, download and review the Specialty Pharmacy Accreditation Branding Guidelines.
To request graphic files* for use in promotional materials, email marketing@nabp.pharmacy.
*The marketing seals are not approved for use on your website. A digital seal will be provided to you for posting on your website.