Healthcare Merchant Accreditation Branding Kit
We have developed marketing assets for use by accredited health care merchants wishing to market their status in promotional, advertising, instructional, and/or reference materials. Once accreditation is awarded, accredited entities can begin utilizing the following NABP-approved marketing assets.
Style Guide
The proper identity of NABP program names is essential for promoting, maintaining, and protecting the value of accreditations. Click the link below to view and download the style and branding guidelines. Continue utilizing the guides to correctly reference accreditation program names and use the seal.
Press Release Templates
NABP-approved press release templates can be used for new accreditation or re-accreditation announcements on the entity’s website, LinkedIn, Facebook, and Twitter.
Social Media Posts
NABP-approved social media posts can be edited and used for accreditation announcements on LinkedIn, Facebook, and Twitter.
The NABP Accreditation Seal graphics are not approved for use on social media posts.
[Insert Business Name]
earned @National Association of Boards of Pharmacy’s Healthcare Merchant Accreditation! We’re proud to display our commitment to compliance and patient care.
View our press release at: LINK.com (if applicable)
#HealthcareMerchant #Accreditation
Accreditation Seal for Use in Marketing Materials
Website Placement
Display of the NABP Healthcare Merchant Accreditation Seal is not required. Instead, accredited entities are required to obtain and maintain a .pharmacy domain for their website(s). The .pharmacy domain name is a “seal of approval” that meets accreditation requirements and shows the world the business is a legitimate entity offering products, services, and information that are reliable and safe.
Business may choose to display the NABP Healthcare Merchant Accreditation Seal in any of the following locations on the accredited business’s website: home page, landing page of pharmacy section, or a dedicated awards/accreditations page. The Seal cannot be displayed in the footer of an accredited entity’s website.
In addition to displaying the Healthcare Merchant Accreditation Seal, the accredited entities have the option to post the .pharmacy logo. Again, this is not required because of the security provided by the .pharmacy top-level domain. However, businesses may choose to do so to further promote their commitment to patient safety. The logo may only be placed on the home page, landing page of pharmacy section, or a dedicated awards/accreditations page. Finally, it must be linked to the NABP consumer education website: safe.pharmacy.
Contact NABP Healthcare Merchant Accreditation staff at custserv@safe.pharmacy for the accreditation seal for website placement.
Printed and Digital Marketing Collateral
The NABP-accredited customer may use the NABP accreditation seal in a variety of printed and electronic materials utilized to promote the organization’s status as an accredited entity. Below is a listing of approved uses of an NABP seal:
- Printed promotional materials such as brochures
- Printed patient educational materials
- Newsletters
- Exhibition booth(s) and materials
- Advertisements
- Video promotion B-roll footage
- Newspapers and magazines
- Educational presentations
Use of an NABP accreditation seal is restricted to NABP-accredited entities. Use of an NABP accreditation seal in any materials not listed above requires express written permission of the NABP executive director/secretary.
To request graphic files* for use in promotional materials, email marketing@nabp.pharmacy.