Am I required to obtain a .pharmacy domain?
Yes! Securing a .pharmacy domain is the mandatory final step in the Healthcare Merchant Accreditation process. After your application has been reviewed, you will receive instructions on how to purchase your .pharmacy domain name. The .pharmacy domain name may be used as your primary website, or it may be used to redirect users to your primary website. It is important to complete this step in order to be included on NABP’s Accredited Merchants List. NABP’s list of Accredited Healthcare Merchants is publicly available and used by online advertising platforms (eg, Google, Bing) and card brands (eg, Visa, Mastercard).
The .pharmacy domain, like .gov and .edu, shows the world that you are part of a limited group of entities in a specialized market. A .pharmacy domain name is a “seal of approval” that meets accreditation requirements for online advertising and card-not-present transactions. It also strengthens your reputation as a legitimate entity offering products, services, and information that are reliable and safe. Visit the .pharmacy registry program page for more information.