Substance Abuse and Mental Health Services Administration (SAMHSA) will run five months of ads to create more awareness of the 988 Suicide & Crisis Lifeline for select audiences. SAMHSA aims to reach communities that are disproportionately affected by suicide. The ads will appear on media sites like Hulu and YouTube and social media sites like Meta and Snapchat. Following Centers for Disease Control and Prevention guidelines for creating awareness through mass-reach public health communication campaigns, the goal is to reach targeted audiences by running the ad at least 12 times on each person’s phone, computer, or television.