Bing Revises Online Pharmacy Advertising Policy to Recognize .Pharmacy TLD

Online pharmacies and drug information sites approved by the National Association of Boards of Pharmacy^® (NABP^®) to register a .Pharmacy Top-Level Domain (TLD) are now eligible to advertise prescription medications with Microsoft Bing Ads in the United States and Canada effective April 13, 2016. Under Bing’s previous advertising policy for pharmacy and health care products and services, only online pharmacies accredited by the NABP Verified Internet Pharmacy Practice Sites^® (VIPPS^®) and Veterinary-VIPPS^® programs, as well as entities granted approval under the NABP e-Advertiser Approval^CM Program, were permitted to advertise on Bing Ads. The newly revised policy adds .pharmacy to the list of NABP approval programs recognized by Bing. More information about Bing’s updated policy is available on the Bing Blog.

Similarly, Yahoo’s advertising policy for prescription drugs and pharmacies requires that online pharmacies must be approved by one of NABP’s accreditation and approval programs, which now includes .pharmacy.