NABP e-Advertiser Approval Program

nabp-e-advertiser_187pxThe NABP e-Advertiser Approval Program recognized internet advertisers that offered only limited pharmacy services or other prescription drug-related services online. The program helped search engines restrict rogue internet drug outlets from advertising, and demonstrated the search engines’ commitment to patient safety.

The internet has changed considerably since the e-Advertiser Program was launched in 2010. We recognize that criminals can easily duplicate verification logos and trick unsuspecting consumers into believing that they are using a legitimate pharmacy and receiving authentic prescription products. For this reason, NABP has incorporated the e-Advertiser Program into its .Pharmacy Verified Websites Program to better meet the safety and security challenges facing today’s online consumers. The .pharmacy program makes it easier for consumers to identify legitimate online pharmacies. It also offers a streamlined process for companies seeking approval from NABP for their websites.

The .Pharmacy Verified Websites Program – Satisfying Search Engine Advertising Requirements

The .pharmacy domain is like “.com” or “.net,” but only pharmacy and pharmacy-related websites that have been verified by NABP are allowed to use it. With .pharmacy, the “seal of quality” is built into the web address. Major search engines have taken notice of the program’s powerful simplicity – Google, Yahoo!, and Bing now require a .pharmacy domain to advertise on their search engines. A website with the .pharmacy domain will also be considered a legitimate pharmacy merchant by Visa for purchases associated with the site.

Vetting for .pharmacy applicants is a two-step process that requires those seeking approval to prove that they are licensed, operating safely, and in accordance with program standards. Once NABP has granted a company approval to register its website using the .pharmacy domain, the Association will continue to regularly monitor their site.

More information on applying for and registering a .pharmacy domain name is available at www.safe.pharmacy/apply.