NABP Unveils New Branding, Logo

August 13, 2019

Topics: NABP Program

The National Association of Boards of Pharmacy® (NABP®) is excited to unveil a new look for its brand today. In addition to a new logo, updates to the typeface, colors, and imagery used in Association publications and various other materials are also being implemented.

The previous NABP logo has been a mark of leadership in public health protection for over 50 years. Considering this, much thought went into updating the brand. The core features of the iconic red logo were maintained and transformed into a streamlined, modern version. The result is a new logo that reminds us that our important work will continue to adapt and change as we support the boards of pharmacy in protecting the public health now and in the future.

The symbol combines the serpent, representing the practice of medicine in Greek mythology, the Bowl of Hygeia, representing good health and safety, and the Rod of Asclepius, which anchors the symbol by representing compliance and authority. All the elements are uniquely combined to resemble an infinity symbol to convey momentum. The wordmark next to the symbol completes the logo.

NABP is the independent, international, and impartial Association that assists its state member boards and jurisdictions for the purpose of protecting the public health.